About MOOI

Make yourself a priority!

Love yourself!

At MOOI we believe that all individuals deserve a happier and healthier life!
In 2015, we created a line of clean beauty and wellness driven by the purpose of providing our family, friends, and customers high-quality clean beauty and wellness products that not only beautify their skin, hair, and body but also help improve their mental wellbeing and boost their CHI (the vital energy that is held to animate their body internally), boost their self-esteem and self-confidence, and ease their daily stress and anxiety. The link between physical and mental wellness is well-known and well researched, after all, it is impossible to have one without the other.
MOOI Beauty line is allying ancient oriental rituals from North Africa and the advanced beauty science from North America. Our products are thought & developed in partnership with international beauty experts to help enhance both your physical and mental wellness.

We love animals and we are against animals cruelty. Indeed, all our products are Vegan & Cruelty-free! They are first tested on us, then on our friends and family.

Our Goal
Help individuals to make themselves a priority and love themselves! 
Our Mission
Provide sustainable, affordable premium beauty and wellness 
Our Purpose
Help improve both physical and mental wellbeing 
Our Philosophy 
Support women empowerment, sustainable fair trade, and animal protection
Our Products
Botanical based, clean, vegan, cruelty-free, effective formulations, eco-friendly 
The butterfly is a deep and powerful representation of life. The butterfly is not only beautiful but also has mystery, symbolism, and meaning and is a metaphor representing spiritual rebirth, transformation, change, hope, and life.
The Lotus flower is regarded in many different cultures, especially in eastern religions, as a symbol of purity, enlightenment, self-regeneration, and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower.